Logo Design

You could probably find literally thousands of articles about what’s important when doing logo designs.  Each one with their own idea about THE most important element or factor when designing a logo for a  company or event.

“It has to be iconic.”
“It has to be simple.”
“It has to be successful as a black and white image.”

On and on…

So which is it?

The answer is: all of the above, at the same time none of the above.  What makes a logo successful in capturing the identity of your company IS all of the above.  It SHOULD be simple.  It SHOULD be appropriate.  It SHOULD be versatile. Etc…

What makes a logo memorable in the minds of consumers has less to do with how it looks and more about how they mentally connect your logo with advertisements, products, & services.  They connect your logo to positive or negative experiences.  But MOST of all what makes a logo successful is Positive Exposure.

-“NOW THAT WE KNOW THIS…WHAT DO WE DO?”

Daedylus Professionals will provide you with the resources to achieve both ends, so that you can use YOUR resources to focus on your business.

Our Designers will help you achieve a logo that successfully and simply captures the identity of your company or event.  Once you are satisfied with your new logo, Daedylus Professionals will then do a Market Analysis of your logo for feedback.  Market testing will target other designers as well as (and most importantly) professionals or consumers in your target industry (but not necessarily those you work with directly).

Final revisions are then performed to complete your new logo.

Once your logo is complete, we can hand it over to Daedylus Strategies for Positive Exposure Marketing if you so choose.

Take a look at our FAQ’s and General Logo Design Resources to help you further.

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FREQUENTLY ASKED QUESTIONS

-“WHAT IS POSITIVE EXPOSURE?”
-“WHAT TYPES OF LOGOS ARE THERE?”
-“WHY DO LOGO DESIGNS COST SO MUCH?”
-“HOW DO I GET STARTED?”

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-“WHAT IS POSITIVE EXPOSURE?”

Positive Exposure relates to the positive experiences our minds connect to the visual image of your logo.  We can create Positive Exposure through several ways.  The most obvious is positive and quality experiences dealing with your company products or services.

Another obvious method for creating positive exposure is a well composed marketing campaign.  Mediocre or poor service may affect our opinion of a company, but it does not necessarily deter the impact of a strong logo when companies have exceptional ads and commercials.  But not all companies have the millions of dollars to throw into successful marketing campaigns, so how do they do it?

Another less known method for achieving Positive Exposure is Exposure Through Time.  The longer consumers are exposed to your logo, the more you build Positive Exposure.  Keep in mind the logo must still function successfully utilizing the core principles of good logo design.  Let’s take a look at the psychology of this to understand it better.

Companies that have poor products or service records tend to fail.  They don’t last or have strong staying power.  Companies that exhibit strong service records or quality products tend to survive, thus increasing our exposure time to them.  Being exposed to brands over time triggers this psychological connection to quality products and services, thereby inducing a Positive Exposure Experience.

But the most important aspect of Positive Exposure is simply exposure itself.  Get your Corporate Image out there, strategically, for maximum efficiency.

-“WHAT TYPES OF LOGOS ARE THERE?”

Logos can generally be categorized as 1 of 4 types.

• Iconic
• Text
• Mixed
• Illustrative

Iconic  - Iconic refers to a single image, simple and timeless.  Most common and easily recognisable would be the Apple® or Nike® logos.

Text     -   Text logos utilize unique fonts and scripts to call out the name of the company.  Choosing the appropriate font or style is ultimately important in conveying the core principles & identity of your company.  It is typically more effective to come up with a unique script when using this method, rather than using an already established font.

Mixed  - Mixed logos utilize both iconic & text elements in some fashion, and also tend to express a secondary value in the form of a Tag Line.

Illustrative –  Illustrative logos get the bum rap.  A lot of Illustrated  logos are considered bad logos because, well, most of them are just done poorly.  They don’t fall into the “legendary” status of logos such  as Apple® or Nike®, which designers LOVE to emulate.  But the truth is that illustrative logos are equally powerful, done well.  The difficult part in reeling in illustrations is controlling how much information you want to convey.  Illustrative Logos have more than 1 single iconic element, sometimes have a hand-drawn feel to it, but always directly convey an idea, service, or emotion.  These are the most difficult to accomplish.

-“WHY DO LOGO DESIGNS COST SO MUCH?”

A $50 logo might as well be a $5 logo, might as well be free.  If that is what you are looking for, there are plenty of resources out there to get you started.  Here are a few:

http://www.logomaker.com
http://www.logoyes.com/logocreator.php

Your logo should capture the corporate identity you wish to convey.  Our logo designs are sketched and rendered by our designers before they are digitized into formats shown to our clients.  After initial approval, they are put into a Market Analysis for industry feedback to ensure your new logo resonates with the consumers or clients you are targeting.

-“HOW DO I GET STARTED?”

Submit to us a design brief which outlines the function of your company, its products, or services.
Describe who your target clientele is, your company name if you have one, and corporate colors if they already exist.
Finally, include ideals, ideas, or values you wish to convey.
That’s it!  Someone should contact you within 24 hours.