Marketers – how do you best optimize your website for search engines? Here are a few quick tips:
- Good content trumps all. If your webpage looks like spam, modern search engines are smart enough to treat it like spam.
- Do not generate duplicated content (within your site or duplicated up multiple sites). All good search engines are smart enough to recognize this.
- Get quality websites to link to you. Search engines will see this, and take notice of reputable websites that link to yours. Do not use link exchanges, sign comments with links, etc. as these can been see negatively by Search engines and your user base.
- Targeted keywords should be used on your pages for maximum effectiveness.
- Use anchor text on links that point to your page with keywords you are targeting.
- Use the ALT parameter within the <IMG> tag, and include whatever keywords you are targeting.
- Use common sense and stay away from trying to trick search engines. It can get your site penalized or even banned from the search engines.
These are just a few things to consider as a marketer. Utilizing our SEO processes, Daedylus can help you improve your search rankings and bring further organic traffic to your site.
